| Topic | Name | Summary | Report |
|---|---|---|---|
| Campaign Persona | Module 1 - Campaign Persona |
In this lessson you will learn what a campaign persona is, why you should use it and you will understand the up- and downsides of the apporach. Finally you will learn how to create a campaign persona on the Campaign Persona Canva created by the SUCCESS project.
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| Message House | Module 2 - Message House |
This module will focus on the message house. It is a method to co-create core messages for a campaigning, helping campaigners to stay on message and develop messages further.
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| Campaign Plan | Mobilising Messages |
In this module you will learn how to turn your messages created in message house into slogans. Those mobilised messages can be used for further dissemination. You will learn how to create brandscripts, understand audience mapping and you will be introduced to the slogan generator.
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